Brand Positioning Statement

Service Description

What’s a positioning statement? Positioning your brand is a deliberate choice to engage a segment of the market by considering how various factors like pricing, packaging, and distribution compare to the competition. A position will inherently develop on its own, whether a company is intentional about defining it or not, but when you choose to define your position, you take the first step in deciding your own fate. You begin to answer the question: What makes my brand unique in comparison to the competition? If you don’t know the answer, it can be difficult to convince a customer to pick your business over another. A brand positioning statement is often confused with a slogan. Although similar, a positioning statement is usually a sentence or two that’s referred to for internal use amongst your employees – not your customers. It’s a beacon that offers direction when making key decisions. It does this by determining how you aim to position your business in the minds of your target consumers. It recognizes the value you offer and highlights how that differentiates your business from the competition. A slogan, or tagline, can be derived from your positioning statement, but it is a phrase crafted for external use and intended for public marketing efforts. What do I get? This service includes a 1-2 sentence statement that will serve to help guide internal decisions when positioning your brand against the competition. It will ensure business choices are made to create a unique impression, distinct in the marketplace, that will positively impact the perception your target consumers have of your brand. This package includes: • 1-2 sentence brand positioning statement • FREE slogan for external marketing use! • one-page document on "how to use" • three rounds of revisions • delivered within one week! What’s your approach? A brand’s position is so important in guiding decisions that will determine your business’ future success that we conduct a thorough competitive analysis that will aid in crafting a statement that will help differentiate your brand, attract customers, and earn market share. 1. You will be sent an email confirmation, along with an outline of expectations. 2. You will be asked to complete a short questionnaire 3. You will be presented with a unique brand positioning statement 4. You will approve or suggest changes be made to the statement 5. You will receive your final brand positioning statement!